big idea

n.

高见；好主意；妙策；鬼主意

The Big Idea: Creating Shared Value
The Big Idea: Before You Make that Big Decision
Big Idea How to Solve The Cost Crisis In Health Care
The big idea: How to start an entrepreneurial revolution
The Big Idea Decision-Making: Before you make that big decision
Tobler's First Law of Geography: A Big Idea for a Small World?
Nanotechnology: A Gentle Introduction to the Next Big Idea
The big idea: iron-dependent inflammation in venous disease and proposed parallels in multiple sclerosis.
The Big Idea: Creating Shared Value. How to Reinvent Capitalism—and Unleash a Wave of Innovation and Growth
A history of research in service operations: What's the big idea ?